Category: News

Captains of Industry Featured Among Top Leading Agencies in Boston

On March 30^th, Captains of Industry was named a leading Boston agency, recognized for our hard work in advertising, branding, content marketing, creative, design, and production. This announcement is the result of many things: our multi-talented team, our results-oriented approach to our work, and – most importantly – our amazing partners.

Our recognition as a leading agency comes from Clutch, a leading research firm that analyzes more than 7,000 agencies around the world. Their platform accounts for more than one dozen hallmarks of a successful agency, including past experience, team size, awards, and industry recognition. Most importantly, the firm on the relies on each agency’s clients to offer an in-depth review of the agency-client relationship through an extensive review process.

To help Captains of Industry become a widely-recognized leader on Clutch, three of our clients have spoken with Clutch. In each review, the clients speak about our services offered, the results of our engagement, and what makes Captains unique. So far, we’ve maintained a 5-star score.

Here are some of the highlights from our reviews on Clutch:

“It really felt like the Captains of Industry team members were consistently bringing their full selves to the job. Shooting on-site with them immersed me in the world of a creative. We were pleased with their overall ability to deliver quality results.”

“I consider them friends as much as business partners. That closeness is one of their greatest strengths, as it allows them to challenge their clients in order to devise the most effective solutions. In my experience, agencies can be focused on their paycheck and satisfying clients, therefore don’t challenge ideas on a regular basis. Captains, however, will stand up for an opinion they feel is important. We don’t always agree, but we’ve often trusted them enough to make a directional shift because they were willing to put their reputation on the line.”

As we continue working with Clutch, we’re exciting to hear additional client feedback and continue to rank among the leaders of Clutch’s research.

Ted Page presents at the Clean Tech Open

On June 27th, One of our Founders & Principal, Ted Page, presented a talk on clean energy branding and marketing at the Clean Tech Open’s East Coast Academy. Ted was invited to talk about storytelling for clean energy companies – focusing on how startups like those in the Clean Tech Open’s program can better tell their story to get funding, new customers, and build market share. Ted spoke during a full day of presentations from clean energy and sustainability leaders, providing valuable information to help promising clean energy startups develop their products and successfully enter the market.

Ted provided several examples of Captains work—including a valuable comparison of wind company branding and marketing strategy—and shared some important strategies and frameworks for clearly communicating value to potential partners and customers. After the presentation the audience of clean energy startup founders shared their questions and concerns on building their own brands, and joined in some group critique of example pitches, energy website design and messaging, and company naming.

In addition to Ted’s presentation, Captains has two of our leaders currently acting as mentors for the Clean Tech Open. Ted Dillon, Managing Director is advising QBA on marketing strategy and audience development. Zoe Moutsos, Group Director, is working with COMPANY on storytelling and marketing strategy.

Clift Jones addresses energy executives on the importance of brand strategy

On May 16th, our President & CEO, Clift Jones, presented and moderated a panel in front of several hundred of the country’s most prominent energy executives. At DNV GL’s Energy Executive Forum in Orange County, CA, Clift discussed the importance of communications and brand in the energy sector.
In his talk “Your Next Customer: Building a narrative-driven brand strategy,” Clift shared his perspective from having worked with large multinational organizations/corporations like General Motors, Anheuser-Busch, The Gates Foundations and dozens of consumer brands like Converse, Cadillac, (RED), Palm, and TIAA-CREF. According to Clift, “In a space ripe for re-invention, a strong energy brand can be a strategic weapon for engaging the newly-empowered energy consumer. It can mean the difference between keeping your customers, and losing them to new and unexpected competitors.” After the presentation, Clift moderated a panel of energy executives discussing how customer communication and brand perception will help some companies stand out, and cause others to fail.
DNV GL’s Energy Executive Forum brings together energy executives from utilities, renewable energy, Internet of Things and energy retailers to discuss the future of energy. The conference centers around energy Convergence – or the dynamic shifts occurring in the energy landscape as new technology and new products allow the energy consumer to have a voice and choice like never before. According to DNV GL, bringing executives together under one roof for open dialogue and debate is the best way for energy companies to innovate. Executives spent three days in Orange County. Other presenters included Apple, Gap and Tesla innovator George Blankenship (credited with inventing the Apple store), Carole Barbeau, President of Energy Advisory for DNV GL, and Lawerence Makovich, Chief Power Strategiest at IHS.