Captains of Industry https://www.captainsofindustry.com/ Creative Marketing Agency & Consulting Tue, 22 Jan 2019 18:31:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Captains of Industry Featured Among Top Leading Agencies in Boston https://www.captainsofindustry.com/news/captains-industry-featured-among-top-leading-agencies-boston/ Tue, 01 May 2018 13:48:12 +0000 http://www.captainsofindustry.com/?p=7635 On March 30th, Captains of Industry was named a leading Boston agency, recognized for our hard work in advertising, branding, content marketing, creative, design, and production. This announcement is the result of many things: our multi-talented team, our results-oriented approach to our work, and – most importantly – our amazing partners. Our recognition as a…

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Researching the Chief Executive Challenger https://www.captainsofindustry.com/marketing-tips-strategy/the-chief-executive-challenger-research/ Tue, 31 Oct 2017 16:43:25 +0000 http://www.captainsofindustry.com/?p=7619 Our clients are wired to break the status quo. So, it naturally follows that the most important audience to our clients is often the c-suite. In order to be effective, we know upfront that a research commitment to tracking the strategies, mindsets and motivations of business leaders today is vital. A key priority of our…

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Doing Good Is Good For Your Business: Communications Tips for Framing Sustainability to Consumers https://www.captainsofindustry.com/energy/communications-tips-for-framing-sustainability-to-consumers/ Thu, 27 Jul 2017 21:28:33 +0000 http://development.captainsofindustry.com/?p=7477 “Tackling climate change is one of America’s greatest economic opportunities of the 21st century (and it’s also the right thing to do.)” The above statement was from a different time—five years ago, to be exact. BICEP, Ceres’ business division, was working on a campaign* to rally the private sector to influence public sector action on…

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Ted Page presents at the Clean Tech Open https://www.captainsofindustry.com/news/ted-page-presents-at-the-clean-tech-open/ Thu, 27 Jul 2017 20:34:19 +0000 http://development.captainsofindustry.com/?p=7444 On June 27th, One of our Founders & Principal, Ted Page, presented a talk on clean energy branding and marketing at the Clean Tech Open’s East Coast Academy. Ted was invited to talk about storytelling for clean energy companies – focusing on how startups like those in the Clean Tech Open’s program can better tell…

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Clift Jones addresses energy executives on the importance of brand strategy https://www.captainsofindustry.com/news/clift-jones-energy-executives-brand-strategy/ Mon, 22 May 2017 20:34:09 +0000 http://development.captainsofindustry.com/?p=7468 On May 16th, our President & CEO, Clift Jones, presented and moderated a panel in front of several hundred of the country’s most prominent energy executives. At DNV GL’s Energy Executive Forum in Orange County, CA, Clift discussed the importance of communications and brand in the energy sector. In his talk “Your Next Customer: Building a…

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Keep Your Marketing Campaign Messaging Simple https://www.captainsofindustry.com/marketing-tips-strategy/keep-your-marketing-campaign-messaging-simple/ https://www.captainsofindustry.com/marketing-tips-strategy/keep-your-marketing-campaign-messaging-simple/#respond Wed, 10 Feb 2016 14:55:21 +0000 http://development.captainsofindustry.com/?p=2842 (#5. The messaging tips series) “To strip an idea down to its core, we must be masters of exclusion.” -Chip Heath and Dan Heath, Made to Stick Abraham Lincoln’s Gettysburg address is often cited as a great example of brevity that resulted in extraordinary memorability; especially when compared with the speech given by another orator…

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Harness the power of surprise for your messaging https://www.captainsofindustry.com/marketing-tips-strategy/harness-the-power-of-surprise-for-your-messaging/ https://www.captainsofindustry.com/marketing-tips-strategy/harness-the-power-of-surprise-for-your-messaging/#respond Fri, 29 Jan 2016 19:13:30 +0000 http://development.captainsofindustry.com/?p=2829 Marketing Messaging Tips Series #4 “We can use surprise — an emotion whose functions is to increase alertness and cause focus – to grab people’s attention.”-Chip Heath and Dan Heath, Made to Stick Picture for a moment a scene from your ancestor’s distant past. Let’s call him Grug, an early human living in a cave…

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Remember, you’re always talking to one little buckaroo. https://www.captainsofindustry.com/marketing-tips-strategy/talking-to-one-buckaroo/ https://www.captainsofindustry.com/marketing-tips-strategy/talking-to-one-buckaroo/#respond Tue, 12 Jan 2016 16:48:54 +0000 http://development.captainsofindustry.com/?p=2817 Messaging Tip Series #3 When Fred Rogers of “Mr. Rogers” fame was starting out, he asked children’s TV cowboy show personality Gabby Hayes how he managed to create a personal connection with children even when he was speaking to millions of them at the same time. He responded by saying that he always remembered that…

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How to write good copy and great messaging https://www.captainsofindustry.com/marketing-tips-strategy/how-to-write-good-copy-great-messaging/ https://www.captainsofindustry.com/marketing-tips-strategy/how-to-write-good-copy-great-messaging/#respond Mon, 14 Dec 2015 14:36:09 +0000 http://development.captainsofindustry.com/?p=2808 Before I can begin to describe how to gain more of a Jedi Voice in your marketing, I have to start at the beginning (a long time ago in a galaxy far far away) by defining what messaging actually is. Messaging is all about Words Crafted to Convince. A message can take the form of…

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Messaging can give you the Jedi Voice https://www.captainsofindustry.com/marketing-tips-strategy/messaging-can-give-you-the-jedi-voice/ https://www.captainsofindustry.com/marketing-tips-strategy/messaging-can-give-you-the-jedi-voice/#respond Mon, 07 Dec 2015 16:22:17 +0000 http://development.captainsofindustry.com/?p=2797 “These aren’t the droids you’re looking for.” One of my favorite things about Star Wars has nothing to do with light sabers or death stars. It’s the Jedi voice. How the fully trained Jedi can use The Force to get others to do anything they want. It seemed so cool and powerful. The Jedi didn’t…

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