The Captains Blog

Deepwater Wind VS. Cape Wind: The Power of Wind Company Branding

    Cape Wind has been stalled for years and recently lost its contracts with utilities, a potential end to their dream of being (as their site currently claims) “America’s first offshore wind farm.” Deepwater Wind, however, recently got a green light on a major financing deal and will begin construction in 2015. Deepwater will in fact

    Read More

    Content Marketing Tips for Clean Energy Marketing Segmentation Campaigns

      Big data-fueled market segmentation is by no means new marketing strategy, but it is increasingly being exploited in sectors beyond consumer goods (e.g. clean energy marketing) to serve up targeted messages and content to niche audiences. Despite this positive shift towards brands providing more than coupons and product ads to consumers, the majority of segmentation

      Read More

      Delivering Content Through Enchanted Objects

        When we (or anyone in the space) talks about content marketing or delivering content to your audience, there’s an implicit assumption that the vast majority of that content will be served up and consumed on a screen—PC, laptop, tablet, phone. But what about via the Internet of Things? Okay, you say. I’ve heard of this

        Read More

        The Beauty of a Simple Idea

          We’ve all seen Super Bowl commercials with amazing productions that cost millions to make. The actors, set design, props, locations, and a thousand other things can get very expensive very fast, but many big name marketers have forked over that money in the hopes that their spot will break through the clutter and interrupt their

          Read More

          Redefining Instructional Design Through Typography

            In today’s branding circles, there are the image geeks and the type geeks—the latter of whom frequently extol the virtuous presence of a perfectly crisp finial or manual kerning. For an increasingly visual reader demographic, typography can speak louder than the words it treats to convey the more elusive essentialities of a brand—personality, tone, age.

            Read More

            Go Big or Go Home in the Two-Way Conversation

              Even in the age of real-time customer service, where crucial contacts and tips are shelled out—en masse and by the second—across Facebook, Twitter, and 24/7 chat lines to resolve issues, it’s always a bit dazzling when the head honcho of a major brand reaches out to address a singular customer (and arguably, more so when

              Read More
              Page 1 of 212