We believe that the cornerstone of traditional marketing—the idea of making people want stuff—has become increasingly irrelevant. So where does that leave a marketing services firm? Well, the mainstay of our work is just the opposite: make stuff that people want. Consumers today are information-seekers. They're platform agnostic and want tailored information that tells a story bigger than what's being sold. The most successful marketing today responds in kind by providing valuable, entertaining and shareable content—material that educates, fosters intimacy, lays off the hard sell and never interrupts. While many marketers have simply changed where they perform their work—digital and social instead of print and television—we think beyond the medium, focusing on how we can build a relationship prior to purchase, communicate both value and values and shape opinions across entire sectors. That's how we define content marketing. It’s not for everybody, but we think we’re pretty good at it.
It’s not about size or market share—it’s about mindset. Being a challenger means charging fearlessly at the slow moving giants who stand in the way of innovation. This is why Captains works exclusively with the brands who are out to shake up whole industries, reject the status quo, and change the world.